???? How to Create Amazon Posts (Step-by-Step Guide)

Who Can Use Amazon Posts?

Only Brand Registered sellers or vendors on Amazon.com (currently available only in the US marketplace).


???? Step 1: Sign in to Amazon Posts

Go to: https://posts.amazon.com

  • Sign in with your Seller Central or Vendor Central credentials.


???? Step 2: Set Up Your Brand Profile

If it’s your first time:

  • Upload your brand logo

  • Add your brand name (it should match your registered brand)


???? Step 3: Click "Create Post"

  • Click on the “Create Post” button in the dashboard.


???? Step 4: Upload a Lifestyle Image

  • Choose a high-quality image showing your product in use

  • Avoid plain white backgrounds — think Instagram-style visual content

Image Size Tips:

  • 640 x 320 px (minimum)

  • Use JPEG or PNG


???? Step 5: Write a Caption

  • Keep it clear, relevant, and helpful

  • Example: “Keep your skin hydrated all day with our lightweight, natural moisturizer.”

Use CTAs like:

  • “Shop now”

  • “See it in action”

  • “Discover more”


???? Step 6: Add ASINs

  • Link one or more ASINs (Amazon product listings) to the post

  • This helps Amazon know where to display your post (e.g., product detail pages)


???? Step 7: Choose a Category

  • Select the most relevant category for your product/post


???? Step 8: Preview and Submit

  • Review your post in preview mode

  • Click Submit — Amazon will review it (usually within 24 hours)


???? Pro Tips:

  • Post 3–5 times a week for best visibility

  • Use real-life product shots (not catalog images)

  • Reuse content from Instagram or Facebook

  • Rotate between different products and benefits


???? Want Inspiration?

Check out real Amazon Posts Examples to see how successful brands do it.

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